Skip to content
Copy of book mock up (1080 x 1080 px)

Senior Professionals. Expat in Switzerland. Invisible on LinkedIn?

Let’s fix that.

This course gives you the same LinkedIn-visibility system I use with executives,  so recruiters reach out, opportunities find you, and your transition accelerates.

 

You’ve led complex projects. You’ve managed people. You’ve moved continents. And yet on LinkedIn you feel unseen… your profile barely gets noticed, recruiters don’t call, your applications remain unanswered. You’re invisible in Swiss market.

Every month without visibility is lost salary, delayed role, lost reputation.

You’re not lacking experience, you’re lacking strategic visibility.

That’s why I built this course.


In this extensive course, you’ll learn how to:

  • Build a credible, compelling LinkedIn profile:

    We’ll break down every strategic part of your LinkedIn page, from your headline to your banner, "About" section, and Featured content, so your profile clearly communicates:

    • who you are,

    • what you do, and

    • why it matters.

  • Shape your personal brand to attract the right opportunities

    You’ll learn how to build an editorial line that feels authentic and aligned with your goals, and how to make yourself visible even if you don’t enjoy posting or self-promotion.
  • Connect with the right people – without feeling transactional

    You’ll discover how to send clear, confident messages that create real connections and lead to follow-up actions, conversations, and interviews.

In this extensive course, you’ll learn how to:

  • Build a credible, compelling LinkedIn profile:

    We’ll break down every strategic part of your LinkedIn page, from your headline to your banner, "About" section, and Featured content, so your profile clearly communicates:

    • who you are,

    • what you do, and

    • why it matters.

  • Shape your personal brand to attract the right opportunities

    You’ll learn how to build an editorial line that feels authentic and aligned with your goals, and how to make yourself visible even if you don’t enjoy posting or self-promotion.
  • Connect with the right people – without feeling transactional

    You’ll discover how to send clear, confident messages that create real connections and lead to follow-up actions, conversations, and interviews.

I’m not teaching generic LinkedIn tips.
I’m giving you the exact system I’ve refined over hundreds of hours spent coaching high-profile professionals, senior leaders, and expats competing in one of the most demanding job markets in the world.

Every framework, every template, every positioning insight inside this course comes directly from:

  • Thousands of data points gathered from real executive job searches

  • Hundreds of hours spent studying how visibility, perception, and credibility are formed online

  • My own journey building a LinkedIn presence that consistently attracts recruiters, clients, and opportunities

This is the same process I use with the executives who hire me privately, distilled into a structured, actionable method you can apply immediately.

The good news? You’re not at the mercy of the market.
You can reclaim your direction, credibility, and influence, without endless networking or another round of self-reinvention.

LINKEDIN FOR JOB SEARCH COURSE

290chf
  • Complete LinkedIn profile framework
  • Personal branding and content strategy
  • Recruiter insights and visibility checklist
  • Finalize learn how to optimize your Linkedin in 2 hours

output-1763108327714-2

30-day money-back guarantee

See what people are saying

"As someone transitioning from the NGO world to corporate, I finally found a roadmap that makes sense. Joanne’s examples spoke directly to my situation. I now feel equipped to tell my story across sectors."

Nadia V., Program Manager - International organization

"Joanne’s guidance gave me clarity and direction. I used her DM templates to reach out to hiring managers, and I actually got responses. For the first time, networking feels natural and strategic."

Isabelle G., Product Manager

"The section on personal branding was eye-opening. Joanne helped me build a consistent voice that reflects both my professional expertise and my values. I finally feel seen online, not invisible."

Sophie L., Transformation Director

"What I loved most was how practical everything was. No vague advice, just clear steps to make my profile visible to the right people. I didn’t realize how many small changes could make such a big difference."

Ahmed K., Operations Director

"Joanne combines empathy with laser-sharp advice. Her framework for the ‘About’ section alone is worth the investment, it helped me articulate my career story with confidence and credibility."

Laura B., HR Business Partner

"Before this course, I saw LinkedIn as a static CV. Joanne helped me understand it as a strategic visibility tool. I now get daily engagement on my posts, and one of them even led to a job interview. Brilliant, actionable content."

Thomas R., Strategy Consultant

"Every section of this guide delivers value. From headline writing to the editorial line, it’s clear Joanne has tested everything herself. The structure made it easy to implement and see results quickly."

Maria P., Global Marketing Director

"The clarity and precision of Joanne’s method are unmatched. Her insights on how recruiters scan profiles completely changed how I write about my experience. I now show impact instead of just listing tasks."

Camille T., Senior Finance Director
I don’t like posting on LinkedIn. Will the course still help me?

Absolutely.
While content can accelerate visibility, your profile, narrative, and strategic interactions already do most of the heavy lifting.
The course teaches you how to:

  • build a profile that attracts views on its own

  • create a narrative that makes you memorable

  • connect with the right people without “being active” every day
    Posting is optional,not a requirement.

I’m already experienced. Isn’t this too basic for me?

This course is not a beginner-level tutorial.
It’s designed for professionals with 10–20+ years of experience who need to translate their seniority into a clear, compelling online presence.
You’ll learn how to:

  • elevate your narrative

  • demonstrate leadership skills with credibility

  • align your profile with strategic roles

  • remove signals that make senior candidates look “too junior”

The focus is on positioning, brand, and authority, not superficial profile tweaks.

How much time will it take to complete?

Most participants complete the core content in under 2 hours.
You can implement the full transformation in one focused afternoon, and your improved visibility compounds over the following weeks and months.
You get LIFETIME access, so you can come back anytime.

Do I need to be actively job-searching?

No.
Many professionals use this system simply to:

  • attract recruiters,

  • strengthen their visibility in Switzerland,

  • or open new opportunities inside their company.

Whether you’re searching now or preparing for your next step, the strategy applies.